Linda Chadwick-Wirth
User Experience Strategy & Leadership
Hi, I'm Linda C-W,
a UX leader passionate about bringing different points of view together to create marvelous things.
My work & my philosophy (in one quick snapshot)
Over the past 18 years, whether as a junior information architect or as a Director of Human Centered Design, I've seen the roles in the UX space be continually renamed and redefined. But the primary requirements for effective leadership have remained constant, even as my goals for myself as a person have grown:
Define the strategy
The combination of customer and market research, data analytics, and human centered-design transform vision into defined strategy. And it starts with answering four questions.
Some examples:
Create great products
Good digital design is useful and accessible to the end user, fulfills the goals of the stakeholders, and maximizes the available technologies.
Some examples:
Lead the changes
Aligning the vision and the output among all stakeholders and teams is particularly important whether leading change management initiatives in a company's design processes or adding new dimensions to a company's very culture.
Some case studies: FirstNet design team CGI SharePoint
Strive to do good
Everyone needs a cause that inspires them to leave the world a bit better than they found it. Mine is promoting the multi-generational workforce of today. If I join your company, I'll want to get involved!
Some examples: Critical Mass IAC Presentation
"In over eighteen years working with businesses, technologies, and design, I've learned that people are everything to a project's success. When a diversity of backgrounds and perspectives come together on a team to fuel inspiration and creativity,
great things result."
Additional work and verticals
The logos below represent the range of verticals I've worked across. For more examples of my work for the companies shown below, please feel free to ask. Some work is restricted; some I can share. Either way, I can speak to the process, the challenges, and the results.
Led multi-country design team to unify design for multi-brand jewelry company.
Internal projects included product/content strategy and design for data reporting product.
Lead UX and content strategist for Bandaid.com and Lactaid.com.
Internal projects include leading UX design and strategy for CGI's Management Foundation - the heart and soul of the CGI organization.
Led multi-pod strategy, research, and design teams for FirstNet 20+ portals and sites.
Lead UX for myAT&T Billing and Usage teams.
Lead Strategist and UX team lead for AT&T B2B.
Lead UX architect and content strategist for Infiniti US site redesign and numerous microsites.
Won WebAward for redesign of HP's Investor Relations site. UX architect on redesign of HP Consumer site.
UX architect for the global project that brought adidas store sites and brand sites into a single experience.
Information architect for insurance software company Helped form 1st UX team; led company-wide UX training.